Diamond Sponsors
Ringcentral
RingCentral is a leading AI-powered cloud communications platform offering comprehensive solutions for phone, message, video, contact centers, and virtual events. Trusted by over 400,000 businesses worldwide, RingCentral enhances communication with features like AI-first meetings, personalized conversation insights, and real-time call notes. The platform caters to various industries, ensuring secure, efficient, and engaging experiences for healthcare, financial services, education, retail, and government sectors. Recognized for its reliability and innovation, RingCentral continues to drive transformative communications in the digital age.
Address
20 Davis Drive
Belmont, California
94002
United States of America
Website
www.ringcentral.com
Social Networks
Products/Services Offered
- AI / Analytics
- APIs / Integrated Communications
- Audio Conferencing Services / Devices
- A / V Meeting Room Technologies
- Contact Center Systems / Applications
- Communications Systems Management, Configuration & Troubleshooting
- IP PBXs / IP Telephony / Desk Phones
- Managed / Hosted / Cloud Communications Services (UCaaS)
- Mobile / Wireless Platform / Devices
- Mobile / Wireless Services
- Security
- SIP-based Products / Session Border Controllers (SBCs)
- SIP Trunking Services
- Speech Rec / Speech-to-Text / Text-to-Speech / Natural Language Processing
- Systems Integration Services / Consulting / VAR
- Team Collaboration / Chat Apps
- Text-based Messaging (email, IM)
- Unified Communications
- Video: Cloud-based Services
- Video: Desktop
- Video: Mobile
- Video: Room Systems
- Voicemail / Unified Messaging
- WebRTC
Products
- RingCX
RingCX is an AI-first contact center solution designed to deliver exceptional customer experiences through intelligent, omnichannel communication. It combines advanced AI capabilities with a user-friendly interface to help businesses manage and optimize their customer interactions efficiently. Key features include: AI-Powered Virtual Agents: Automate routine inquiries and tasks with intelligent virtual agents that provide quick and accurate responses, reducing the workload on human agents. Real-Time AI Guidance: Provide agents with real-time suggestions and insights during customer interactions to enhance service quality and efficiency. Omnichannel Support: Seamlessly manage customer interactions across voice, chat, email, social media, and more, ensuring a consistent and unified experience. Workforce Engagement Management: Advanced tools for quality management, conversation analytics, and workforce management to optimize agent performance and scheduling. Personalized Customer Interactions: Utilize AI to gather insights from previous interactions and customer data to personalize responses and improve customer satisfaction. Easy Deployment and Scalability: Simple to deploy and scale, making it suitable for businesses of all sizes, from small enterprises to large corporations. Integration with CRM Systems: Integrates with popular CRM systems to provide a comprehensive view of customer interactions and streamline workflows. RingCX is designed to transform the way businesses interact with their customers, making every interaction more efficient, personalized, and impactful. By leveraging AI and omnichannel capabilities, RingCX helps businesses enhance customer satisfaction, boost agent productivity, and drive overall success.
- RingEX
RingEX is RingCentral's all-in-one event management solution designed for virtual, hybrid, and onsite events. It leverages AI to streamline event planning, execution, and post-event analytics, ensuring a seamless experience for both organizers and attendees. Key features include: Event Planning: Simplify event setup with intuitive tools for scheduling, registration, and customization. AI-Enhanced Engagement: Utilize AI-driven features like personalized content recommendations and real-time attendee insights to boost engagement. Multichannel Delivery: Support for virtual, hybrid, and onsite events, enabling flexible participation options. Interactive Features: Incorporate live polls, Q&A sessions, and interactive content to enhance attendee interaction. Analytics and Reporting: Gain actionable insights from detailed analytics on attendee behavior and event performance. Integration: Seamlessly integrates with CRM, marketing automation, and other business tools for streamlined workflows. RingEX is designed to make event management more efficient and impactful, providing everything you need to create engaging and successful events.
- RingCentral Events
RingCentral Events is an all-in-one solution for managing virtual, hybrid, and onsite events. It leverages advanced AI capabilities to streamline event planning, execution, and post-event analysis, ensuring a seamless and engaging experience for both organizers and attendees. Key features include: Event Planning: Easy setup with tools for scheduling, registration, and customization. AI-Driven Engagement: Enhance attendee engagement with personalized content recommendations and real-time insights. Multichannel Support: Cater to virtual, hybrid, and onsite events, offering flexible participation. Interactive Features: Boost interaction with live polls, Q&A sessions, and multimedia content. Analytics and Reporting: Obtain actionable insights through detailed analytics on attendee behavior and event success. Integration: Integrates with CRM, marketing automation, and other business tools for seamless workflows. RingCentral Events helps you create, manage, and analyze successful events, making it easier to engage your audience and achieve your event goals.
- RingSense™ for Sales
RingSense™ for Sales is an AI-powered conversation intelligence platform designed to boost the performance of sales teams. It leverages advanced AI to analyze sales calls and meetings, providing actionable insights that help sales professionals improve their strategies and close more deals. Key features include: Conversation Intelligence: Automatically transcribe and analyze sales interactions to identify key themes, customer concerns, and opportunities. Real-Time Analytics: Receive real-time feedback and analytics on sales conversations, enabling immediate adjustments. Personalized Insights: Get tailored recommendations based on individual and team performance metrics. Coaching and Training: Equip managers with data-driven insights to provide targeted coaching and improve team performance. CRM Integration: Seamlessly integrates with existing CRM systems for a comprehensive view of sales activities. RingSense™ for Sales empowers sales teams with the data-driven insights they need to enhance their performance, drive better results, and accelerate revenue growth.
Webex by Cisco
Webex is showcasing our latest AI-powered solutions for collaboration and customer experience. Join us to see how we’re leveraging AI across the Webex platform with innovations like the Cisco AI Assistant for Webex Suite and Webex Contact Center, cutting-edge Cisco devices, and more—so businesses can deliver exceptional experiences in every interaction.
Address
170 W Tasman Drive
San Jose, California
95134
United States of America
Website
www.webex.com
Social Networks
Platinum Sponsors
AudioCodes Ltd.
AudioCodes is a leading provider of advanced voice, contact centre and conversational AI applications and services for enterprises worldwide. With over 30 years of experience, over 50 Fortune 100 enterprises and 66 of the world’s top service providers use AudioCodes technology to power their communications and we go to market globally via our strong partner community. AudioCodes is strongly positioned for success in the AI era, helping enterprises improve their productivity, employee and customer experience through better collaboration (UCaaS), customer interaction (CCaaS) and AI-powered business intelligence. AudioCodes has the world’s most comprehensive portfolio of services and solutions to help enterprises optimise their Microsoft Teams collaboration strategy. We make it easy for enterprises to add Teams Phone for voice calling, deploy an award-winning AI-first Teams-certified contact center, add interaction / compliance recording and use AI-powered analytics to improve meeting outcomes and business-wide sharing of meeting intelligence. AudioCodes also offers a wide range of Teams-certified IP Phones and Microsoft Teams Room audio/video devices to power up enterprise collaboration.
Address
80 Kingsbridge Rd
Piscataway, New Jersey
08854
United States of America
Website
www.audiocodes.com
Social Networks
Products/Services Offered
- AI / Analytics
- Audio Conferencing Services / Devices
- A / V Meeting Room Technologies
- Contact Center Systems / Applications
- IP PBXs / IP Telephony / Desk Phones
- Managed / Hosted / Cloud Communications Services (UCaaS)
- SIP-based Products / Session Border Controllers (SBCs)
- SIP Trunking Services
- Unified Communications
- Video: Cloud-based Services
- Video: Desktop
- Video: Room Systems
- WebRTC
Products
- Meeting Insights
Meeting Insights is a AI meeting assistant for Microsoft Teams. It captures, analyzes and organizes every Microsoft Teams meeting in your organization, and allows company wide information sharing.
- Voca Conversational Interaction Center
Voca is a certified Microsoft Teams Contact Center built in Azure with ready-to-use conversational AI. With a lightweight design, Voca gives you the trusted reliability of Teams Phone, the speed to make drag-and-drop changes, and flexibility of only paying for what you need. Voca easily scales to every Teams user across the company — whether it's the main service desk or departments beyond the contact center. Microsoft Teams and Voca, the perfect connection for unifying your customer and employee experience.
Cognigy
Address
535 Mission St 14th Floor
San Francisco, California
94105
United States of America
Website
www.cognigy.com
Google, LLC
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.
Address
1600 Amphitheatre Parkway
Mountain View, California
94043
United States of America
Website
cloud.google.com/solutions/contact-center
Products/Services Offered
- AI / Analytics
- Contact Center Systems / Applications
- Security
- Speech Rec / Speech-to-Text / Text-to-Speech / Natural Language Processing
- Team Collaboration / Chat Apps
- Text-based Messaging (email, IM)
- Unified Communications
- Video: Cloud-based Services
Products
Nextiva
Nextiva powers over a million users and billions of interactions annually with its customer experience platform. From one AI-powered customer experience hub, Nextiva Unified-CXM transforms how businesses engage with their customers with orchestrated customer journeys that help businesses acquire, retain, and grow customers. The company’s commitment to Amazing Service® and a customer-focused approach has been the cornerstone of its success. Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs Asset Management in its inaugural funding round, valuing the company at $2.7B. Discover more at www.nextiva.com.
Address
9451 E. Via de Ventura
Scottsdale, Arizona
85256
United States of America
Website
www.nextiva.com
Social Networks
Products/Services Offered
- AI / Analytics
- Audio Conferencing Services / Devices
- Contact Center Systems / Applications
- IP PBXs / IP Telephony / Desk Phones
- Managed / Hosted / Cloud Communications Services (UCaaS)
- SIP Trunking Services
- Speech Rec / Speech-to-Text / Text-to-Speech / Natural Language Processing
- Team Collaboration / Chat Apps
- Text-based Messaging (email, IM)
- Unified Communications
- Video: Cloud-based Services
- Video: Desktop
- Video: Mobile
- Voicemail / Unified Messaging
Products
- AI-Powered Contact Center
Boost revenue, drive efficiency, and provide a seamless customer experience with Nextiva Contact Center.
- Social Media & Reviews
Connect and engage with customers on the channels they prefer with social engagement and customer reviews.
- Business Communications
Improve business efficiency, reduce costs, and enhance productivity with Nextiva Business Communications for voice, video, & messaging. One app for all your conversations.
Gold Sponsors
Bandwidth
Address
2230 Bandmate Way
Raleigh, North Carolina
27607
United States of America
Website
www.bandwidth.com
Cyara
Cyara revolutionizes the way businesses transform and optimize their customer experiences. Cyara’s AI-led CX Transformation Platform empowers enterprises to deliver flawless interactions across voice, video, digital, and chatbot experiences. With Cyara, businesses improve customer journeys through continuous innovation while reducing cost and minimizing risk. With a 96% customer retention rate and world-class Net Promoter Score (NPS), today’s leading global brands trust Cyara every day to assure CX journeys and transform CX experiences.
Address
805 Veterans Blvd, Suite 105
Redwood City, California
94063
United States of America
Website
www.cyara.com
Social Networks
Products/Services Offered
- AI / Analytics
- APIs / Integrated Communications
- Communications Systems Management, Configuration & Troubleshooting
- Team Collaboration / Chat Apps
- WebRTC
Products
- Botium
Botium equips organizations with a single platform to manage and test their CX bots before they reach their customers. Unlike other chatbot testing tools or manual efforts, Botium provides optimization for everything from selecting the right technology and designing customer journeys that improve containment and self-service, to performing any type of testing and monitoring required. With Botium, organizations can increase self-service rates by up to 80%, resulting in significant cost savings, accelerated innovation, and a flawless customer experience (CX) across all channels and platforms.
- ResolveAX
ResolveAX empowers contact centers to deliver flawless customer experiences by offering real-time monitoring, diagnosis, and resolution of technical, connectivity, voice quality, and environment issues. From the moment agents log in and start taking calls, ResolveAX captures real-time data, ensuring seamless interactions. If issues arise, contact center teams are immediately alerted, providing the visibility and control needed to resolve problems during live calls and maintain high-quality customer interactions.
- Cyara Pulse
Pulse keeps watch on your CX, automatically monitoring interactions from both the agent and customer perspective, mimicking their behavior, and providing you with real-time visibility of CX performance. Pulse gives you the power to monitor CX from anywhere you are working, with fully functional dashboards for the web and wallboards in operations centers. Pulse automatically generates agent and customer interactions that simulate real-world contact scenarios. At regularly scheduled intervals, Pulse fires off calls, chats to chatbots and web chat, and other interactions, programmed to emulate specific customer tasks, giving you the clearest picture of your entire customer experience infrastructure. Pulse monitors more than just technology performance, exploring deep into every layer of CX, assessing things like voice and audio quality, integrations, applications, and system handoffs. Pulse automatically delivers alerts, organized analytics, customizable dashboards and drill-down data generated from always-on, active monitoring. This data is organized and actionable, driving swift identification of real and potential issues across your customer experience environment, mitigating risk of downtime, outages, compliance issues and negative customer impact.
- Cyara Velocity
Velocity automatically crawls, maps, and helps you build your ideal customer journeys, then develop test scripts directly from those designs, ensuring that every journey performs exactly as intended. Velocity’s visual interface makes it easy to understand the design, identify potential issues, and then collaborate across your organization to create the perfect CX. With Velocity, you maximize your productivity using full automation of CX discovery and test case creation, execution, and maintenance. With Velocity, you can leverage automation and bring Agile, DevOps practices to your business, eliminating manual testing, meeting aggressive deadlines, and supporting continuous integration and continuous deployment (CI/CD).
- Cyara Cruncher
To have confidence that your contact center infrastructure will live up to customer expectations, you must stress-test CX journeys before they go live so you can find defects before your customers do. Cruncher automatically generates thousands of calls, simulating real-world customer contact and verifying that each component and your system as a whole works at any – and every – scale. Simulate sustained traffic loads, sharp peaks, and controlled volume in tests that are easily configurable and repeatable.
Dialpad
Address
2700 Camino Ramon, Suite 490
San Ramon, California
94583
United States of America
Website
dialpad.com/company
Genesys
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.
Address
1302 El Camino Real
Menlo Park, California
94025
United States of America
Website
www.genesys.com
Social Networks
Products/Services Offered
- AI / Analytics
- APIs / Integrated Communications
- Contact Center Systems / Applications
- Unified Communications
Products
- Genesys Cloud CX
Genesys Cloud CX™ is the world’s leading AI?powered experience?orchestration platform. With it, you can coordinate every step of your customer and employee experience by shaping journeys for moments that matter.
Sand Technologies
Sand Technologies is a leading global AI and technology consulting company that implements digital-transformation projects for organizations and governments around the world. We solve enterprise-level challenges with advanced AI and data solutions. For the past 10 years we have designed and deployed AI, data, software and IoT projects in the telecom, utilities, healthcare and insurance industries. Global enterprises trust Sand Technologies to provide the resources they need to close the gap between their current reality and digital future. Learn more at https://www.sandtech.com/
Address
1209 Orange Street
Wilmington, Delaware
19801
United States of America
Website
www.sandtech.com
Social Networks
Products/Services Offered
- AI / Analytics
- Systems Integration Services / Consulting / VAR
- Video: Cloud-based Services
Zoom Video Communication
Zoom CX is an AI-driven platform designed to deliver seamless, personalized customer experiences. Natively built on the secure and scalable Zoom infrastructure, Zoom Contact Center unifies communications, keeping call center teams connected both on-site and remotely. By integrating front-office and back-office functions into a single, user-friendly interface, Zoom Contact Center eliminates departmental silos and streamlines operations. This enhances responsiveness, empowers agents with upskilling opportunities, and drives better business outcomes.
Address
55 Almaden Blvd, Suite 600
San Jose, California
95113
United States of America
Website
zoom.us
Social Networks
Products/Services Offered
- AI / Analytics
- Contact Center Systems / Applications
- Team Collaboration / Chat Apps
- Unified Communications
- Video: Cloud-based Services
- Video: Desktop
- Video: Mobile
- Video: Room Systems
Products
- Zoom Virtual Agent
The Zoom Virtual Agent (ZVA) is an AI-powered chatbot. It delivers customer support, responds to inquiries, and executes tasks in a conversational style.
- Zoom Contact Center
Zoom Contact Center helps businesses deliver prompt, accurate, and highly personalized customer experiences that drive loyalty.
Silver Sponsors
adam.ai
adam.ai is the next-gen meeting management software that leverages the powers of AI to transform how enterprises manage meetings, through the entire meeting lifecycle from preparation to follow-up. iAdam, the platform's intelligent assistant, is the ONLY AI assistant for meetings that not only captures meeting content but also acts on it and retrieves it smartly. Through AI, leaders can get enterprise-level intelligence and drive ROI during and after every meeting. Thus, adam.ai fills the gap that video tools miss: capturing content, documenting knowledge, and following up after meetings.
Address
18 S 2nd Street
San Jose, California
95113
United States of America
Website
adam.ai
Social Networks
Products/Services Offered
- AI / Analytics
Deepgram
Deepgram is the leading voice AI platform provider for enterprises and conversational AI leaders. Deepgram's end-to-end deep learning platform delivers accurate, fast, and scalable speech recognition, voice synthesis, and spoken language understanding for voice-enabled applications, such as call analytics, virtual assistants, customer service agents, and transcription services. Deepgram is on a mission to unlock the value of voice data and make voice AI accessible and affordable for everyone. Founded in 2015, Deepgram is backed by Madrona, Nvidia, Y-Combinator, Wing VC, and other investors. For more information, visit Deepgram Voice AI: Text to Speech + Speech to Text APIs | Deepgram
Address
548 Market Street
San Francisco, California
94104
United States of America
Website
www.deepgram.com
Social Networks
Products/Services Offered
- AI / Analytics
- APIs / Integrated Communications
- Contact Center Systems / Applications
- Speech Rec / Speech-to-Text / Text-to-Speech / Natural Language Processing
MiaRec, Inc.
MiaRec offers Automated Quality Management and Conversation Intelligence solutions for contact centers worldwide. Our platform is designed to automate workflows, save cost, boost efficiency, enhance customer experience, grow revenue, and drive digital transformation. With MiaRec, contact centers gain full visibility into their performance and can transform inaccessible call center data into valuable customer insights, all while ensuring compliance. Founded in 2013, the Silicon Valley-based company serves more than 500 healthcare organizations, insurance firms, retail companies, financial services institutions, and other customer-first companies worldwide. Learn more at www.miarec.com.
Address
1999 S Bascom Ave, Suite 928
Campbell, California
95008
United States of America
Website
www.miarec.com
Social Networks
Products/Services Offered
- AI / Analytics
- Contact Center Systems / Applications
- Speech Rec / Speech-to-Text / Text-to-Speech / Natural Language Processing
Products
- Auto QA
Gain full visibility by utilizing Generative AI to automatically score 100% of your calls. Contact centers can evaluate a much larger volume compared to manual reviews, ensuring comprehensive coverage and more detailed insights into performance across the entire team. Learn more: https://www.miarec.com/auto-score-card
- Topic Analysis
LLM-based Topic Analysis allows contact centers to simply describe topics in natural language sentences, eliminating the need for exhaustive keyword lists. Leveraging pre-trained LLM capabilities, this solution comprehensively analyzes conversations, taking into account the full context and nuances of dialogue. Learn more: https://www.miarec.com/topics-categories
- Sentiment Analysis
LLM-based Sentiment Analysis goes beyond merely capturing what customers are saying, it delves into their emotional state as well. By effectively addressing negative sentiments, companies can enhance customer retention and so much more. Learn more: https://www.miarec.com/customer-sentiment
- AI Prompt Designer
Easily customize and refine AI prompts within a secure testing environment to ensure that queries will return specific and effective data before deploying them. Learn more: https://www.miarec.com/ai-prompt-designer
NICE
With NICE, it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com
Address
75 West Towne Ridge Parkway, Tower 1
Sandy, Utah
84070
United States of America
Website
www.nice.com
Social Networks
Products/Services Offered
- AI / Analytics
- Contact Center Systems / Applications
- Communications Systems Management, Configuration & Troubleshooting
- Managed / Hosted / Cloud Communications Services (UCaaS)
- Text-based Messaging (email, IM)
- Unified Communications
Products
- Enlighten AI Solutions
Enlighten AI for CX solutions have your operations, your agents, and your customers covered across the end-to-end customer journey—from optimizing self-service and matching the best agents to callers, to automating notetaking and identifying and acting on sentiment trends—you’ll optimize operations, improve agent engagement, and increase customer satisfaction.
SecureLogix
Address
13750 San Pedro Avenue, Suite 820
San Antonio, Texas
78232
United States of America
Website
www.securelogix.com
Verizon
Verizon offers a suite of integrated solutions that address key challenges in enterprise communication, collaboration, and customer experience. To advance their customer-centric business outcomes, companies need cutting-edge communications solutions that build upon an intelligently architected IT infrastructure—mobile and cloud calling solutions, next-gen contact centers, video and team collaboration, voice security and the meaningful integration of artificial intelligence, machine learning, and speech technologies.
Address
One Verizon Way
Basking Ridge, New Jersey
07920
United States of America
Website
www.verizon.com
Social Networks
Products/Services Offered
- AI / Analytics
- APIs / Integrated Communications
- Audio Conferencing Services / Devices
- Contact Center Systems / Applications
- Internet of Things (IoT)
- IP PBXs / IP Telephony / Desk Phones
- Mobile / Wireless Platform / Devices
- Mobile / Wireless Services
- Security
- Systems Integration Services / Consulting / VAR
- Team Collaboration / Chat Apps
- Unified Communications
- Voicemail / Unified Messaging
Products
- Google CCAI
Google Contact Center AI (CCAI) enables interaction automation through virtual agents, providing additional contact center efficiencies and enhanced experiences with agent-facing features such as Agent Assist and comprehensive analytics through CCAI insights. Verizon extensively leverages CCAI in our customer-facing contact centers and can bring these benefits to your contact center, When paired with Verizon's carrier grade IP IVR, CCAI from Verizon simplifies voice self-service while enhancing the customer experience.
- Verizon Business Assistant
- Verizon Consulting Services
Verizon Consulting Services offers advisory, strategy, design, integration and implementation services to help our customers modernize and transform their business to meet the business challenges of today.
- Verizon Cloud Contact Center Solutions
Start up Zone
Bruviti
Address
1901 S Bascom Ave, Suite # 1111
Campbell, California
95008
United States of America
Website
www.bruviti.com
Trusst AI
Trusst AI build software utilizing AI to power Customer Experience use cases. TrusstAI is a Customer Experience (CX) AI orchestration platform that analyzes customer conversations and operational data to create self-learning (autonomous) bots and automation which dramatically reduces cost to service and increases speed to resolution. TrusstAI is built for business users. It moves CX from traditional segmentation to enable hyper-personalization, creating a 1:1 personal AI assistant for each customer.
Address
The Commons, 388 George St
Sydney, New South Wales
2000
Australia
Website
www.trusst.ai
Social Networks
Products/Services Offered
- AI / Analytics
- APIs / Integrated Communications
- Contact Center Systems / Applications
- Communications Systems Management, Configuration & Troubleshooting
- Speech Rec / Speech-to-Text / Text-to-Speech / Natural Language Processing
- Systems Integration Services / Consulting / VAR
- Team Collaboration / Chat Apps
- Text-based Messaging (email, IM)
- WebRTC
Products
- TrusstAI platform
Trusst AI is a Customer Experience (CX) AI orchestration platform that analyzes customer conversations and operational data to create self-learning (autonomous) bots and automation which dramatically reduces cost to service and increases speed to resolution. It moves CX from traditional segmentation to enable hyper-personalization, creating a 1:1 personal AI assistant for each customer.